Friday, February 3, 2017

Should I Wear Yellow & White Gold Together?

Perhaps one of the questions we're most often asked is, "Should I wear yellow gold & white gold or sterling together?"  Let me digress with an answer...over the last 30 years I've been in the jewelry business, I've noticed a change in attitudes about this question.

Years ago, ladies always wore one color or the other and never the two should meet on the same hand!  Yes, when clients walked in..our sales staff always knew that this person was a yellow gold person while the next client might be a silver or white gold only person.

A unique thing started happening over the years and that was the development of "Two Tone" jewelry.  People immediately saw that the two colors could actually compliment each other in a bracelet, ring, necklace or earrings.

Now fast forward to today and we quite often see ladies wearing a yellow gold necklace with a white gold fact, my wife Angie loves to do just that!  Of course, each and every person has their own "Sense of Style" and whats right for one may not be for another.

All this being said, we've been a highly "White Metal" dominated market for about the last decade.  However, this past year we noticed many coming in our store asking for more yellow gold.  As a matter of fact, we sold more yellow gold this Christmas than all the past 5 years combined!

Personally speaking, I like a balance of both white & yellow colored metals instead of it being completely dominated by one or the other.

How do you feel?  Drop me a line at: and let me know!

'til next time,

Bill Warren, DDJ (Doctor of Dynamic Jewelry) & Gemologist

Monday, January 30, 2017

Exciting Weekend Buying New Jewelry At Show

Yes..being a jeweler is certainly fun!  We spent the better part of this weekend picking out new styles and buying stock for our store.  Of course, we get to see all of our jewelry biz friends who are actually more like family.  After nearly 30 years, our industry contacts have become invaluable to us and we couldn't do without them.

In the picture above, you can see my wife Angie and valued employee Lynn Stringham picking out gold & silver chains and earrings!  We carefully scrutinize and look at each piece selecting it for quality and value.  Some stores simply order 30 chains and throw them in their showcase...we'll go thru 30 chains to find that meets our standards for value and price.

This particular jewelry show which is part of the SJO Jeweler's Group of which we are members also fed us extremely a matter of fact we'll probably need to go on a diet!  :)

Stop by in the next few days and see the new merchandise...we've picked some pretty items for sure!  Also, please overlook the mess our store is in as we are in "Part 2" of our remodeling.

'til next time,

Bill Warren, DDJ (Doctor of Dynamic Jewelry) & Gemologist 

Tuesday, April 26, 2016

Mother's Day Is Early This Year!!

Mother's Day Arrives On Sunday, May 8th

It's really hard to believe it but Mother's Day has sneaked up on all of us!  Its coming a week early this year on Sunday, May 8th!  We here at The Gold Mine are ready to serve and help you honor that special lady who takes such good care of you!  Guess what?  She'll probably love anything you give her but might we suggest a few things?

You'll discover we're the home for awesome Mother's Day Gift Ideas!  She'll love any of the following jewelry items:

  • Rhythm of Love Jewelry That Beats to the Rhythm of Her Heart
  • Southern Gates Jewelry Patterned After Ironwork Gates in the Old South
  • Angelica Stack Bracelet
  • Waxing Poetic Rings, Pendants & Bracelets
  • Plus Much, Much More!
As a valuable Gold Mine client, we invite you to click on the link below to see our Mother's Day Flyer filled with valuable Gift Certificates at:

Take a minute a visit the link above to see several Mother's Day ideas plus the great Gift Certificates up to $200 off your purchase price!

If you need any help or additional info, call us at (828) 726-1009

The Gold Mine is the only award winning Caldwell County jewelry store to be owned & operated by a Registered Gemologist, assuring you of the best jewelry value & expert services!

Monday, February 1, 2016

Check Out Our "Digital Valentine's Gift Guide"

Recently I've been trying out some new tech in regards to advertising and was able to create a "Digital Flipbook" for our Valentine's Gift Guide.  Could I ask a favor of you?  Check it our below by clicking on the link and let me know what you think!

Of course, I'm giving extra incentive for you to take a look at this new digital gift guide because on the last page you'll discover valuable Gift Certificates that will help you save money as you get the perfect Valentine gift for you loved one...there are also three FREE Added Bonus Gifts!!!

Enjoy and let us know what you think about our new creation...are we getting high tech or what?


Bill Warren, Owner & aka "The Doctor of Love"
The Gold Mine

Friday, November 20, 2015

Get Ready for Our Day After Thanksgiving Sale

Can You Believe It?  Black Friday is almost here and once again we're hosting our biggest ever
"Day After Thanksgiving Sale"

You're going to love some of our Early Bird Specials between 8 & 10 AM on 11-27-15
We've listed just a few below...if you're like us, you're always looking for nice gifts for great stocking stuffers...this year, we've made it on below:

Ladies Triple Braided Pearl Bracelet
Only $4.99 Limit (5) Per Customer On 11-27 Between 8 & 10 AM

Matching Triple Braided Pearl Necklace
Only $19.99 Limit (5) Per Customer on 11-27 Between 8 & 10 AM

Ladies Black Diamond Hoop Earrings in Silver
Only $29.99 Limit (5) Per Customer on 11-27 Between 8 & 10 AM

Get here early as this event has become quite famous in our area...but don't worry...we have enough for everyone!  Happy Thanksgiving and see you on Friday, the Day After Thanksgiving!

Thursday, October 8, 2015


For one day only on Saturday, October 17th between the hours of 9:00 AM and 4 :00 PM you'll have the opportunity to see over ONE MILLION DOLLARS of fine jewelry sale priced up to 60% Off Regular Price!  Why is that?  Because The Gold Mine is celebrating our 22nd Year Anniversary in Business and we wanted to invite you to this huge jewelry party!

It's hard to believe 22 years have passed since we opened our doors and we certainly couldn't have been successful without you!  Therefore, we're going to have a super Anniversary Sale & Party in your honor!

Because we value you our friends and clients, we've brought in the largest assortment of fine jewelry to be seen in the Unifour area at the best pricing and values that you've come to expect!  During this one day only event, you'll discover a gorgeous array of diamonds, gemstones, watches, silver and more.

Our most popular jewelry brands such as:  Rhythm of Love Diamond Jewelry (you vibrates to the beat of your heart), Southern Gates, Waxing Poetic, Chamilia, Lafonn, Citizen Watches, OWL, Kellee Designs and more will all be discounted heavily during this one day only event!

Of course, it wouldn't be a party without gifts and we're giving away hourly door prizes which will feature stunning jewelry & gifts which will be yours for the taking...(you do have to come in that day to sign up!).  

Oh, I almost forgot...we'll also have awesome finger foods and drink for your enjoyment all day long and you don't want to miss that....

So don't forget, Saturday, October 17th from 9 'til 4...mark it on your calendars now and stop by...we'd really love to see you and thank you for helping make us one of the leader's of fine jewelry in the area!


Bill Warren, Owner
The Gold Mine