Check Out Our New "IMAYA" Collection

Ok folks, you're are going to love the new line of jewelry we've brought into The Gold Mine!  Its called the "Imaya Collection"!

It is said that the crystallized moonlight shines in the most wondrous way, for rather than reflecting ambient light, its radiance comes from the reflection of the wearer's inner beauty.  This is the source of inspiration for the Imaya Jewelry Collection.

This lovely line features the most intricate and gorgeous sterling silver & diamond jewelry we've seen.  And the prices, well, let me just say...its within the reach of anyone's budget!

I've pictured a few items above, but this simply doesn't do Imaya justice!  Stop by and your convenience for a preview of this line before its gets picked over!

Thanks,

Bill Warren, Owner/Registered Gemologist
The Gold Mine
Hudson, NC 28638
828-726-1009
www.hudsongoldmine.com
email:  goldman86@bellsouth.net

The Beauty of the July Birthstone

Ruby is the official July birthstone and a stunning gemstone at that!  Perhaps you may not know it, but for many years, the ruby has been one of the world's most expensive gems...and one of the most sought after.  

I personally have a love of the deep red hues mixed with pink/purple tones depending on the variety.  Of course, some of the world's best sources for ruby are:  Burma, Madagascar, Sri Lanka, Kenya and of course, the United States!  As I hail from North Carolina, I'm proud to say that beautiful rubies come from right here in my home state!

Many folks especially like the fact that a ruby is one of the hardest of gemstones and fine ruby powder (corundum) is used for making abrasives, ex: sandpaper, drillbits, etc.

Recently, I took some beautifully colored rubies that I'd been saving for a long time and made some special rings, pendants and earrings from them.  You see, creating jewelry with gorgeous gemstones has always been a passion of mine.

I invite you to stop by today and indulge your passion for the July birthstone...fire your life with the gorgeous red ruby!

'Til Next Time,

Bill Warren, Owner/Registered Gemologist

www.hudsongoldmine.com

828-726-1009

goldman86@bellsouth.net

Happy 4th of July

I wish each of you a safe and Happy Fourth of July week! We're closing on tuesday this week and will not return until the following monday for some much needed R & R! Hopefully, each of you will take time to go hit a golf ball, grill out and most importantly, spend time with those important people in your life!

The older I get, the more I realize that life is too short and we need to make the most out of each day....each day is a gift from God! We're thankful to those who bought our Independence in this country with their sacrifices. As a business owner, I'm especially grateful....isn't it great that you can live in a country where you can do what you want to do and be what you want to be? The only limitations are those we put on ourselves!

Thanks to all my customers for allowing me to follow my life's passion for fine jewelry and to make a comfortable living for my family. To each of you, Happy 4th...now go do something fun!

Success,
Bill Warren, Owner/Registered Gemologist
The Gold Mine
545 Main St. Hudson, NC 28638
828-726-1009
www.hudsongoldmine.com
goldman86@bellsouth.net

2008 - The Year The Independent Jeweler Died

Ok, I'm not suggesting that this jeweler or any particular independent jewelry store died, but with the bad economic news we're hearing everyday on the local & national media, it very well could happen to many of my fellow jewelry store owners!

So how do we keep our stores successful in these difficult economic times? Here are a few suggestions:

1. Look for a way to differentiate yourself from the "Crowd". Define what it is that makes your store different from all the chain jewelers and forecast that message in everything you do. Some marketing gurus call this your "USP" or Unique Selling Propisition. Here at The Gold Mine we put our USP or elements of it in every piece of marketing we do.
2. Realize that just like a lake that dries up when the streams that feed it are clogged our stores must continually have new streams of business coming into it such as: looking for corporate clients to sell corporate awards to, selling & buying scrap gold, silver & platinum, going after your local high school/college classring business, etc.
3. You must make yourself or your store more visible in the public and local community by supporting local charities, being available for speaking events regarding the jewelry industry and honing your store's message that it is an active member in the business community at-large.
4. Don't rest on your laurels, constantly be looking for new products and new ways of informing your clients about them. Almost daily, we hear of a new type of media or way of marketing and we must get in tune with it or die!
5. Realize that your new customers, those under the age of 30, are getting their information about your products on the internet first! Make sure you have a good online presence...study the internet and become proficient in the multiple ways in can enhance or hurt your business.

I'm thankful to my faithful clients who shop with us and I'm always looking for ways I can bring massive rewards, benefits and information that better serves them to them. We as independent jewelers must realize that we are in the "Marketing of jewelry & jewelry related services" first and foremost rather than just "being" a jeweler. Times are a changing and we must change with them or 2008 could be the last round in the fight for our way of doing business.

I challenge all independent jewelers as well as specialty retailers at large to take a good look at their business and rethink ways they may better serve their clients!

Sincerely,

Bill Warren, President/Registered Gemologist Appraiser

The Gold Mine Fine Jewelry & Gifts, Inc.

545 Main St. Hudson, NC 28638

828-726-1009

email: goldman86@bellsouth.net

website: http://www.hudsongoldmine.com/