New Line Announcement

Gold Mine Adds "Citizens Watches"

 

 

 

We are so pleased to announce the addition of the Citizen Watch line to our already huge selection of watches at The Gold Mine!  In addition to Pulsar, Seiko & Caldwell Time Company, Citizen will give us the final cog in our watch wheel!

Citizen's watches have been around since 1918.  They chose the name "Citizens" so that the name would be close to the heart of people everywhere.  Not only is Citizens one of the most recognized names in quality timepieces but they have the best selection of style & design we've seen.

You'll be pleased to know that the majority of Citizens watches are powered by the superb "Eco Drive" system....which also stands for "Solar Powered".  You'll never need a battery as any light source both natural or artificial can charge your watch with up to six months of power!

Guess what else?  These finely tuned watches come with a 5 year "Trouble Free Guarantee"...

So there you have it...the latest watch styling, with a watch that never needs a battery...Citizen Watches...stop by today for your preview!  You can also visit their website to get a great overview at:  www.citizenwatch.com

'Til Next Time,

Bill Warren, Owner/Registered Gemologist
The Gold Mine
www.hudsongoldmine.com
goldman86@bellsouth.net
828-726-1009

 
 

How "Being A Character" Can Help You Do Business

When I first opened my jewelry store, I had a situation arise that I have never encountered before or since!  This unusual encounter also got me "thinking".

 

During my first week of business, a lady walks into my store who was obviously very well to do.  She approached and said, "I see that you opened a few days ago and it looks like you have a very nice jewelry store.  I was wonderering if I might ask a small favor of you?"  My response was, "Sure!"  She proceeded to ask if I did ear piercing to which I answered in the affirmative.  Her next question floored me...

"Do you do anything other than humans?"  Ok, let me stop for just a moment and ask you what you would have said???

Scratching my head, I answered, "Yes ma'am, I only pierce human's ears, but if were to pierce another species ears...what would I be doing?"  She then motioned for me to step outside to her parked car...hey, I had to at this point, my curiosity was getting the better of me!!!

I walk to the ladies car and lo and behold, I should find the object of her ear piercing frustrations her growling pet rottweiler dog!!!  So here I am left thinking...what if I had actually tried to do that? (I wouldn't obviously) I could become famous as "THE ONLY Jeweler In My Area Who Pierces Your Pet's Ears"...

Now before you think I've went off my rocker, let me explain something to you...

First, I live and operate my jewelry business in a small, western NC town which is absolutely full of "Characters" and requests like this actually come quite often.  Second, because of this unusual and fun environment, it has made me think about marketing myself as a "Character". 

Admittedly, you can't take yourself so serious if you choose to market yourself in this way and you absolutely need a self deprecating sense of humor!

Its no mistake that you see me pictured in this column in a doctor's lab jacket and that I market myself as "Bill Warren, DDJM - The Doctor of Dynamic Jewelry Marketing".  During special occasions, sales, events, etc...you would even see me wearing this in my own jewelry store for fun and yes, I've even given marketing seminars wearing this same jacket!

Why would you do such a thing you might ask?  The answer is simple...because it makes me and my business memorable!  If I can stand out in the crowd of jewelry competitors (and I have good competitors)...yes, I'll do so! 

Last year in a valentine's radio ad, I went on air saying, "Hi, this is Bill Warren, The Doctor of Love and guys do I have a great prescription for you!  I prescribe a 1 carat diamond pendant which is guaranteed to end the depression, melancholy and anxiety of your special lady!"  Memorable?  Absolutely!  Fun?  You better believe it!  Now when I'm walking down the street, I have people roll down their car windows and ask, "Hey Doc, whats your prescription this week?"  When this started happening, I knew I had a winner!!!

One of my heroes, the late, great professional speaker Bill Gove once asked, "What would happen to your business if you were to become just 10 to 20 percent more assertive?"  Let me add to that quote by saying, "What would happen to your business if you were to become just 10 to 20 percent more assertive and memorable?" 

I know what it did for my business and I'll just bet it will help put your business "Over The Top!"  Now let me challenge you to think of ways you might market yourself in this manner and have a bit of fun while doing so!  Maybe among the readers of this column we have the next "Queen of Jewelry Fashion" or a "King of Ways to Reach A Woman's Heart." 

Go ahead...try it...you might be surprised at the results!!!  When you do, let me know about it...we'll laugh together and I'll congradulate you at the same time on all of your success! 

Bill Warren, DDJM (The Doctor Of Dynamic Jewelry Marketing) owns a successful jewelry store in Hudson, NC.  He is also the founder of Warren Marketing Systems and a professional jewelry marketing speaker.  Sign up for his FREE jewelry marketing tips at:  www.warrenmarketing.blogspot.com  To book Bill to speak at your event or for consultations, you may reach him at 828-729-1020 or email:  goldman86@bellsouth.net

What'll You Give Her This Valentine's Day?

I have a question for you today!  This Valentine's Day, what will you give her?  Flowers? Candy? Dinner Out? Diamond Jewelry?  How about all of the above?? 

Yes, with your purchase of any diamond jewelry at The Gold Mine, you will receive flowers, candy, and dinner for two!  How's that for one stop shopping? 

Because you deserve it...we here at The Gold Mine try hard to make your life easier!  By shopping with us, you are greatly benefited simply because you don't have to go to 4 different places...you can do it all under one roof!


Ok..go ahead and say it!  Bill...you're a genius!!  :)  Ok..maybe not..but I really try hard to make life easier for my customers!

In case you are wondering what is popular in jewelry this year for Valentine's Day...here is some food for thought:

1. Black & White Diamond Rings, Pendants & Earrings
2. Chamilia Bead Jewelry
3. Karisma Interchangeable Silver Jewelry
4. Co Co Diamond Jewelry (some folks refer to this as Chocolate Diamonds)

Still unsure, stop by and myself or my friendly team will be glad to help you make the perfect selection for your Valentine...and don't forget, Valentine's Day is Feb14th!

'Til Next Time,

Bill Warren aka:  The Doctor of Love
The Gold Mine of Hudson
www.hudsongoldmine.com
828-726-1009

Black Pearls For Black Friday

Well...its almost here...yes, thats right...Thanksgiving!  Of course, we'll all be eating turkey and dressing til our bellies are full!  I love it...what a special time!

Then comes you know what..."Black Friday" and all of the big sales associated with it!  This year, because of the economy, there certainly will be great deals everywhere!

Our store is no different...and we certainly do our best to host a great "Day After Thanksgiving Sale" every year!  For the past 5 years, we've served no less than 500 customers the first two hours (8 'til 10 AM) and its always a pleasure!

I wish to thank each of our customers for their loyalty and patronage! If you're not a customer yet, let me invite you to stop by and experience the difference it makes to shop at The Gold Mine..

Perhaps you're wondering what will be on special at the Gold Mine...see below on a postcard I've sent to all of our customers to discover our great "Black Friday Specials"....

Happy Thanksgiving From The Gold Mine crew!

Check Out Our New "IMAYA" Collection

Ok folks, you're are going to love the new line of jewelry we've brought into The Gold Mine!  Its called the "Imaya Collection"!

It is said that the crystallized moonlight shines in the most wondrous way, for rather than reflecting ambient light, its radiance comes from the reflection of the wearer's inner beauty.  This is the source of inspiration for the Imaya Jewelry Collection.

This lovely line features the most intricate and gorgeous sterling silver & diamond jewelry we've seen.  And the prices, well, let me just say...its within the reach of anyone's budget!

I've pictured a few items above, but this simply doesn't do Imaya justice!  Stop by and your convenience for a preview of this line before its gets picked over!

Thanks,

Bill Warren, Owner/Registered Gemologist
The Gold Mine
Hudson, NC 28638
828-726-1009
www.hudsongoldmine.com
email:  goldman86@bellsouth.net

The Beauty of the July Birthstone

Ruby is the official July birthstone and a stunning gemstone at that!  Perhaps you may not know it, but for many years, the ruby has been one of the world's most expensive gems...and one of the most sought after.  

I personally have a love of the deep red hues mixed with pink/purple tones depending on the variety.  Of course, some of the world's best sources for ruby are:  Burma, Madagascar, Sri Lanka, Kenya and of course, the United States!  As I hail from North Carolina, I'm proud to say that beautiful rubies come from right here in my home state!

Many folks especially like the fact that a ruby is one of the hardest of gemstones and fine ruby powder (corundum) is used for making abrasives, ex: sandpaper, drillbits, etc.

Recently, I took some beautifully colored rubies that I'd been saving for a long time and made some special rings, pendants and earrings from them.  You see, creating jewelry with gorgeous gemstones has always been a passion of mine.

I invite you to stop by today and indulge your passion for the July birthstone...fire your life with the gorgeous red ruby!

'Til Next Time,

Bill Warren, Owner/Registered Gemologist

www.hudsongoldmine.com

828-726-1009

goldman86@bellsouth.net

Proper Maintenance On Your Jewelry Saves Money & Time

Remember the old saying, "An ounce of prevention is worth a pound of cure"?  It really is true!  Everyday in my jewelry store, I notice people bringing in jewelry with loose or missing gemstones/diamonds, prongs almost worn out on rings, etc.  Why do you say this you may ask?  Because...if folks would simply have their jewelry checked & maintained just like your automobile...it would save them time and lots of money!!!


If you are reading this blog, please take time every 4-6 months and bring your jewelry by my store or any professional jeweler and have stones, checked for tightness, prongs checked for wear, clasps checked on necklaces, etc.  Most jewelers like me will also give you a complimentary cleaning for FREE!

I beg you not to neglect this!  Considering that even the smallest diamonds cost a significant amount to replace...your wallet will thank you!

'Til Next Time,

Bill Warren, Owner/Registered Gemologist
The Gold Mine
Hudson, NC
828-726-1009
goldman86@bellsouth.net